01
Frictionless always wins.
If a customer has to download, register, or remember a password, the loyalty is already broken. Every step you add costs you regulars.
About STASHD
Australian-designed,
built, and owned.
Obsessed with loyalty.
We built STASHD because the loyalty card in your wallet hasn't changed in fifty years, and the digital ones somehow made it worse. Cafés deserve better. Customers deserve fewer apps.
Made in
Australia
Built for
Local cafés
Our mission
Make loyalty fun again.
Every café we talk to has the same story: a drawer full of half-filled paper cards, a tablet gathering dust behind the till, a loyalty app that asks for a download and an account before it'll hand over a free coffee.
We're here to solve a problem that's been around since punch cards: loyalty should be as quick as buying the coffee itself. One tap, no friction, and a little bit of joy.
What we believe
Four ideas we build by.
02
Small things should be fun.
A morning coffee is a small ritual. Earning a stamp, tearing open a pack, landing a rare badge. That's the bit that keeps people coming back.
03
Local cafés run this country.
We love Australian café culture. Your morning flat white, your regular barista, your local's quirks. STASHD is built to make independents more loved, not more corporate.
04
Simple tools beat fancy ones.
You don't need a CRM department. You need to know who hasn't been in for a fortnight, and be able to do something about it in two taps.
01Founder's note
Built from a thousand
morning flat whites.
STASHD started at my local café. Same order, same barista, same drawer of half-filled punch cards. I kept thinking: this relationship is decades old, so why is the tool that rewards it still a piece of paper I lose in the wash?
So we built it. Small Australian team, no venture playbook, no download-first loyalty app nonsense. Just one tiny puck on your counter and tools we'd actually want to use.
Chris · Founder
Australia · est. 2026
The problem
Loyalty's been broken since 1974.
The punch card has barely changed in fifty years. The digital replacements are worse: downloads, accounts, passwords, and a cut of the revenue. Everyone loses: customer, café, and the loyalty itself.
The old way
Paper, lost cards, awkward apps.
- Card at home. Free coffee forfeited.
- Stamp lost. Staff argues. Queue backs up.
- Download the app. Make an account. Forget the password.
- Merchant has no idea who keeps coming back.
- No easy way to thank a regular. No way to win one back.
The STASHD way
One puck. A tap. Everything else just works.
- Their phone is their card. Always on them.
- Tap once. Stamped in a second. Queue keeps moving.
- No download. No password. Just a tap.
- You see every visitor, every tap, in real time.
- Send a free coffee to a quiet regular in two taps.
What makes us different
Six reasons STASHD is unlike the rest.
01
Zero friction for customers
No app to install and no password. Their mobile number is their card, and that's all we ask for.
02
One piece of hardware
A tiny NFC puck. We post it to your venue. Peel, place, done.
03
Gamified when you want it
Plain stamps today, venue packs with bonus points and rare badges tomorrow.
04
Prepaid coffee packs
Sell 10-packs at the till, award them in the app. Cash upfront. Return visits locked in.
05
Customer management you'll actually use
Find anyone by phone, see their history, award points, grant a free coffee, all from one screen.
06
Built to flex
Theme your venue, design any reward, generate badges with AI. As many or as few as you want.
Behind STASHD
Real people, real cafés.
We spend our mornings in the cafés we build for, from the first flat white to the afternoon lull.
Ready when you are
Let's make your counter a loyalty engine.
One tiny puck on your counter. We'll post it, set up your dashboard, and have you live within a week.